of marketers surveyed said email brought back $10–$36 for every $1 they spent.
← THE GOOD GROUND TOOLKIT
REPEAT & REFERRAL BUSINESS
Give past customers a reason to call you again.
Stay in touch with customers who already know your work. Good Ground helps you prepare service reminders, seasonal messages, and referral requests so your business comes to mind when they need you again.
Free 20-minute call with Shawn.
01 / SEASONALREADY FOR
READY FOR
WHAT’S NEXT?
A timely maintenance reminder for past customers.
Prepared for your review ↗02 / RECONNECTBring an old conversation back.
03 / REFERRALSGive good word of mouth a nudge.
ILLUSTRATIVE CONCEPT / NOT A LIVE CUSTOMER ACCOUNT
WHY IT MATTERS
Staying in touch can bring business back.
Source: Litmus’s 2025 email marketing survey ↗
Survey of nearly 500 marketing professionals worldwide. These are reported email results across businesses, not a promised return for your campaign.
WHAT YOU GET
Get more from the customer relationships you’ve already earned
Remind customers when service is due
Send a useful reminder when it is time for maintenance or another visit. Help customers take care of the next job before they forget.
Prepare for the next busy season
Get seasonal messages ready ahead of time. Choose the customers, service, and timing before the season is on top of you.
Make it easy to recommend you
Ask past customers to share your name with someone who needs your services. Include contact details they can easily pass along.
Reuse a campaign that is ready to go
Once the audience, message, and timing are prepared, launch the approved campaign. You can adapt it for the next season instead of starting over.
A CLEAR WAY FORWARD
We handle the setup
Start with a Ground Check ↗You do not need to offer a discount. A helpful service reminder or referral request may be enough. Campaigns go to customers who have agreed to receive the relevant marketing messages.
- 01
Choose the customers and purpose. We review your list and who has agreed to receive marketing.
- 02
Prepare your message. We write the campaign and plan the agreed follow-up.
- 03
Review and launch. You approve the audience and message, then respond when customers get in touch.
A CLIENT ON WORKING WITH SHAWN
“Shawn went above and beyond helping me set up things I didn't know I needed. Now I have the marketing systems and campaigns in place to actually convert leads instead of losing them.”
VELTE D.
LET’S TALK ABOUT YOUR BUSINESS.
Stay in touch before customers need you again
Book a free 20-minute call with Shawn. We’ll look at your customer list and suggest a useful first campaign for your business.
Book a Call ↗